Andy Muschietti Thinks The Flash Wasn’t Mass Market Sufficient

After spending so long in growth hell, The Flash actually got here and went in 2023, huh? Warner Bros. positive put a lot of effort into ensuring folks knew it was coming, however audiences finally bounced off it fairly exhausting amid a yr of superhero movies fizzling in theaters.

To director Andy Muschietti, the movie’s largest failing was that it didn’t absolutely discover its viewers. In a translated interview with Argentinian outlet Radio TU, he stated it wasn’t a correct “4-quadrant” film: one which appealed to female and male demographics each over and below the age of 25 years previous. “Once you spend $200 million making a film, Warner needs to convey even your grandmother to theaters, and The Flash failed at that,” he defined. And whereas he acknowledged different elements might’ve performed a hand in thngs, like a case of superhero fatigue that yr and the troubling allegations surrounding lead actor Ezra Miller on the time, he felt not a whole lot of audiences care in regards to the Scarlet Speedster, “notably two feminine quadrants,” backed up by box office reports on the time revealing its demographic break up leaned closely in direction of males.

Sobre o fracasso de #TheFlash, o diretor, Andy Muschietti desabafa:

“Muitas pessoas não estão interessadas no Flash como personagem, a metade pública disso os quatro quadrantes, os dois quadrantes femininos há muitas mulheres que não estão interessadas no Flash como personagem” pic.twitter.com/XdFJsixxwp

— Flash Legacy Brasil (@FlashLegacyBR) January 12, 2025

Everybody had their very own particular person causes for avoiding The Flash, be it every thing surrounding Miller or simply considering it didn’t seem like appointment viewing. The bit about people not caring about Flash is…nicely, the CW’s long-running present (which wrapped weeks earlier than the film hit) partially places that to mattress. What Muschietti doubtless means is that audiences didn’t care in regards to the DCEU model, which can be an issue with the flicks. Miller’s tackle Barry Allen bought some cool action bits, however there wasn’t actually something to make folks care about him like they did (and nonetheless do) with that universe’s different assortment of characters, or would-be heroes like Green Lantern.

The Flash’s cinematic future is at the moment up within the air proper now, ditto any DC character not in Superman or Muschietti’s Brave & the Bold. But when and when the speedster comes again, possibly make a model of him folks like that isn’t simply largely cribbed from Tom Holland’s Spider-Man?

[via Flash Legacy Brasil]

Need extra io9 information? Take a look at when to anticipate the newest Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and every thing you must learn about the way forward for Doctor Who.